Selected Work
Los Angeles · Hospitality & Supplier Partners
Full Book helps Hospitality and beverage brands build programs worth talking about — through fractional beverage direction, staff education, menu development, operational systems, and By The Case support for supplier partners.
Hospitality
3-month minimum on retainers.
All engagements begin with a discovery call.
Retainer partners receive preferred project rates.
Small Independents
/month · 3-month minimum
Single-location hospitality programs, emerging bottle shops, and first-time teams getting serious about their program.
Includes
Most Popular
/month · 3-month minimum
Multi-location Hospitality groups, hotel F&B programs, and high-volume independents ready to treat beverage as a revenue driver.
Includes
Retail + Bottle Shops
/month · 3-month minimum
Bottle shops, wine retail, specialty grocery, and off-premise spirits accounts building something worth talking about.
Includes
Retainer partners receive preferred rates on standalone project work and priority scheduling. The Full Opening Package frequently transitions into an ongoing retainer post-launch.
Supplier Partners
Strategic hospitality support for wineries, distilleries, importers, distributors, and beverage brands.
By The Case
project-based · custom engagement
Helping beverage brands identify the right accounts, support the teams selling their products, and turn placements into long-term hospitality programs.
Services
Selected Work
Background
Eighteen years in hospitality. Every level of the floor, every level of the building. I've opened hotels, run members' clubs, built wine lists that didn't exist before I made them, and trained floors that had never sold agave spirits to rooms full of people who'd never ordered one. At Mírame in Beverly Hills, I created LA's first all-Mexican wine list and served as steward of one of the city's most extensive agave libraries — a 100+ expression collection I helped curate, expand, and bring to life on the floor. At TableOne Hospitality / Mina Group, I worked across 14+ F&B outlets through six multi-property openings. The through-line in all of it: programs that gave guests something to talk about on the way out — and gave teams something to be proud of while they were serving it.
Let's Have A ChatThe Approach
A great beverage program isn't decoration — it's revenue. I build programs that drive sales, reduce cost, and give your team a story to tell at the table. That story is what keeps guests coming back.
Distributor access, allocation priority, and vendor trust built over 18 years. That network comes with me — and I use it to help your program earn access, pricing, and support that usually takes years to build.
The goal isn't to be indispensable — it's to build something your team understands, believes in, and can run with. I'm collaborative by nature, direct by habit, and I leave every program better than I found it.
Let's Have A Chat
All engagements begin with a no-obligation discovery call. Tell me what you're building and we'll figure out if it's a fit.
Message received.
Thank you — I'll be in touch within 48 hours.